Another.Club has been established as an alternative to the Facebook type of social media. Facebook Terms now list their service as Products over the initial lofty goal of a dedicated community. There must be a better way than free goods supported by intrusive ads. The Club sees a value added environment as a distinct possibility and will pursue a different model. After one year of free access this would require a small monthly fee. Social media advertisements should eventually fall away with a new framework for friendly networking. The Club could envision advertisements as a separate marketing channel where members could vie for the latest bargains plus entertainment.